We believe Democrats win by running multi-layered paid bilingual communication strategies that target Latinos. That's why we run culturally competent paid advertisements in English and Spanish via TV, radio, mail, phone calls, texts, newspapers and digital ads.
ARIZONA
We had the first Spanish-language ads on air in the state for the 2020 General Election.
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We invested $2.9 million in advertising statewide across TV, radio and digital.
GEORGIA
We were the only group to specifically target Latina women for the Senate runoff in 2021.
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We invested six figures in advertising in key media markets via terrestrial radio.
MICHIGAN
We were the first Spanish-language independent expenditure in the state in 2020.
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We invested $1.25 million in advertising statewide across radio, digital, newspapers and 380,000 mail pieces.
NEVADA
Because of concerns around young Latino turnout, we targeted Latino voters who supported Bernie 2020 in the primary.
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We invested six figures in advertising statewide across TV and digital.
PENNSYLVANIA
We were the first Spanish-language independent expenditure in the state in 2020.
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We invested $2 million in advertising across TV, digital and 450,000 mail pieces.
RESULTS
We became the largest independent Latino-focused super PAC in the country after the 2020 general election. In just five months, we raised over $10 million to run programs that delivered key victories for Democrats. Ad testing showed our creatives had the most dramatic impact moving voters than any other presidential independent expenditure's ads.
2020 GENERAL ELECTION RESULTS
LATINO TURNOUT IN THE 2020 GENERAL ELECTION
